DBA (Fictitious Business Name)

What is a DBA?

A ‘DBA’ (Fictitious Business Name) is a legal registration to establish a business name for your company that is different from your personal name or from the officially registered name of your LLC or corporation. DBA stands for “doing business as.” Filing a DBA protects your business name county wide. While it is always recommended to register a DBA for your business to protect your company name locally, if you are looking for stronger (and wider) protection for your company registering a trademark would be your next move. Learn more about trademarks here.

Our DBA Package includes:



Do I need a DBA?

You need a DBA if:

  • You are a sole proprietor/individual or partnership and would like to start a business under a name that is not your personal name(s)
  • You have an existing corporation or LLC and would like to register a new business name for your company that is not the same name as your current business entity


What are the benefits of registering a DBA?

  • Fastest and least costly way (initially) to register a business
  • Enables you to open a business bank account under your company name
  • Allows you to reserve the name of your business, county wide, for 5 years
  • Customers and clients will be able to pay you with checks made out to your company name
  • Prevents local competitors from operating under your business name
  • Let’s other business owners know who you are and what you do


What is the difference between filing a DBA under my personal name versus a Corporation or LLC?

Filing a DBA under your personal name means that you are registering a business as a Sole Proprietor or “Individual.”

In this scenario:

  • You are essentially the business, operating under a different name
  • You are personally responsible for all business profits, debts and liabilities
  • You do not have a corporation or LLC that you’re operating under


Filing a DBA under a corporation or LLC allows you to operate under additional business names, while still being covered under the protection of your corporation or LLC.

In this scenario:

  • Your corporation or LLC is the legal entity (person) who owns the DBA name
  • The corporation or LLC is responsible for all business profits, debts and liabilities

How long is a DBA good for?

Once registered and published, DBA’s expire 5 years after the file date (this date is listed in the top right corner of the official Fictitious Business Name Statement.)

We offer next day (& same day) DBA filings!

If you're in a hurry for a DBA stop by our office to expedite the process! Our friendly consultants will have you in and out of the office in 10 minutes and will handle the application preparation and notarization for you. We're conveniently located in the Van Nuys government center, on the corner of Sylvan and Sylmar with FREE CUSTOMER PARKING. Call us today to set up your appointment!

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